Choosing a landing page builder to grow your small business online is very complicated in 2020. Many tools come out with different features and different needs.
Whenever I’m evaluating a new landing page tool, these are what I’m considering:
Ease of use - Is it easy to navigate and build pages? Does the tool load fast?
Integrations - Does the tool connect with your favorite third-party apps like your CRM? For me, I always look for something that connects to Zapier, since that’s where I create a lot of my integrations with other tools.
Analytics - What kind of data does the platform give you about the performance of your landing pages? And does it integrate with Google Analytics?
A/B testing - Can you run an A/B test from within the platform or will you need to use an external A/B testing tool such as Google Optimize, VWO, or Optimizely?
Support - I recommend you get in contact with the support team to see how responsive they are. This is another reason why I love Unbounce. They have amazing phone and live chat support.
Templates - What kind of template library does the tool offer? Is it kept up to date with modern styles?
Page speed - Launch a live page and run it through a speed testing tool like GTMetrix and see how it loads. You need a page builder that is optimized for speed.
Advanced features - Do you need anything like dynamic text replacement or popups? This really depends on your needs, so make sure you check if the builder can do what you need it to do before you pay for it.
User reviews - What are other people saying about the tool? A good place to see honest reviews is G2.
Price - You usually get what you pay for, so be careful if you're expecting too much from a low cost or free tool. But then again, make sure you’re not overpaying for features you don’t need.
BEST LANDING PAGE BUILDERS IN 2020
There are 3 landing page builders in 2020 that are the best and I'm fully recommend these tools.
Clickfunnels, Elementor and Leadpages.
There are so many other tools like Unbounce, Instapage, Thrive Architect and many more that you can use to create landing pages.
1. Clickfunnels
If you’re a private entrepreneur or business owner of some kind, you’re probably familiar with the online digital marketing engine, ClickFunnels.
It helps you assemble a sticky landing page and automatic sales funnel for any kind of business, with plenty of templates and digital features to help you along the way.
If you’re like me, you might even be overwhelmed with all the features they offer!
ClickFunnels use a simple drag and drop editor allowing you to set up a landing page or sales page exactly as you want. You can also design your own sales page and implement in Clickfunnels. Sales pages, Landing pages, and sales funnels are the fundamental features of Clickfunnel.
ClickFunnels is an umbrella of features that provides inbuilt shopping cart, email service, autoresponder and much more. The main features of Clickfunnel are listed below:
ClickFunnels Page Design
Now one of the best features of this entire platform is it is quite easy to create webpages and connect with the rest of the website’s inner pages.
It has a comprehensive database of premade templates and makes super easy to get started and set up pages within minutes. Clickfunnels is also having a marketplace where one can get free or paid templates from other users. But many ClickFunnels software comes with a HUGE variety of templates already built-in for free.
Creating Webinar Funnels
This feature of Click Funnels allows us to create a presentation for the selling of a product and service. A webinar is when you create a presentation to sell a product and you can do all of this and manage it in one single place.
Analytics
This feature of ClickFunnels allows us to incorporate our re-targeting and tracking code within our web pages.
Once integrated we can get all the details about our pages and visitors so one can see how well the webpage is performing.
Analytics are important but there are lots of other important feature that ClickFunnels support.
Shopping Cart
ClickFunnels allows us to track and generate sales directly from our pages. Tracking customers, sending follow up emails, upsell notifications, can all be managed and controlled here. This is by far one of the best features!
Backpack
Affiliate marketing is a performance-based style of marketing where one gets a commission based on every sale that gets routed from him.
ClickFunnels makes this easy to track with Backpack feature. This tool makes it easy to setup an affiliate program and integrates within our funnel and email automation.
The backpack is a great way to save our marketing budget and effectively promoting our products and services.
ClickFunnels Actionetics
Actionetics is ClickFunnels is an email marketing tool. This is a smart piece of software that we can use to create and send automated emails. It also has the ability to act and react based on certain actions taken by our funnels.
Actionetics allows us to communicate within the business with an array of features that connect us with our target audiences.
Share Funnels
If we have created a funnel then we can also share it with our friend. This is a great way to get affiliate commissions because one can share funnels with people and when they sign up we can get a good affiliate commission.
HTML CSS customized
ClickFunnels have their own HTML editor, so we can include our own code into funnel’s design of landing page. Clickfunnel main feature of drag and drop page builder is already having HTML CSS customization.
Pop up: Pop-ups are a smart way to capture a lead. These can be made on any content page and also set a trigger using a graphic or link on your page.
A/B Testing: This testing is very useful especially if one is getting a large quantity of traffic and wants to increase an overall conversion rate. A/B Testing has the ability to test the variation and changes of our pages like text, color, images, etc that can bring an increase in performance.
Try Clickfunnels for 14 days free tiral using my special link below:
2- Elementor for WordPress
Elementor is a drag-and-drop page builder plugin for WordPress. It is so easy to use even if you have no previous coding skills or tech experience.
Anyone can design professionally looking websites using Elementor. It has one of the fastest loading times of any page builder making it fun to work with.
Another functionality I find particularly useful is live editing.
Live design and inline editing mean you can see exactly how your page will look simultaneously as you edit it without going to preview mode.
Elementor works well with all WordPress Themes and so can be installed on old websites.
The popularity of Elementor has skyrocketed since I first started using it in 2018.
At the time of writing, there are over 3 million active installations.
Elementor is packed full of features that make it one of the best WordPress page builders.
Some of the key features are:
FASTER. MUCH FASTER.
Instant reaction was a key feature we wanted to achieve. And we did. Instant drag & drop page builder, instant live edit, instant page load.
The speed of Elementor is not matched by any other page builder, free or paid. This makes the interface fun and easy to work with, as well as reduces the time it takes to design.
LIVE DESIGN. TRULY LIVE.
Never again work on the backend and guess what the frontend will look like.
With Elementor page builder, you edit the page and simultaneously see exactly how it looks like.
Elementor features live design & inline editing, so the whole process of writing and designing is done directly on the page, with no need to press update or go to preview mode.
SURPRISES YOU WON’T SEE ANYWHERE ELSE.
With Elementor’s unique features, you can create websites that have that certain ‘designer touch’. Among their page builder features are: Box Shadows, Background Overlays, Hover Effects, Headline Effects, Animations, Shape Dividers, Gradient Backgrounds and much more.
PRE-DESIGNED TEMPLATES & BLOCKS
Choose from 100+ of beautiful full page WordPress templates and customize them to make them your own. You can also build your page by choosing from 300+ Blocks.
Blocks are pre-designed section templates that can be easily combined into any page. Blocks include a variety of categories: services, testimonials, call to action and more. Save and reuse Elementor templates on different pages, or export them to a different website with a click.
MOBILE FIRST. MOBILE EDITING.
Elementor Page Builder comes with an exclusive toolset, that lets you create truly a responsive website in a whole new and visual way.
From different font size, padding and margin per device, to reverse column ordering, this is the most powerful mobile page builder for creating perfect responsive websites.
UNDO / REDO & REVISION HISTORY.
Their page builder includes undo and redo for any action you make. Click on Ctrl / Cmd + Z, or browse through the complete list of actions. Want to go back ever further? Switch to Revisions to view a complete list of all earlier saved versions of the page.
CANVAS. A BLANK PAGE TEMPLATE FOR LANDING PAGES.
Design your entire page in the page builder. No header, no footer, just Elementor. This is perfect for landing pages and coming soon pages. Canvas works on any theme, and lets you get rid of the header area so you get a blank template to work on.
BUILT-IN MAINTENANCE MODE & UNDER CONSTRUCTION.
Need to get your site offline for maintenance? Use Elementor page builder’s built in Maintenance Mode & Coming Soon feature to show your visitors an under construction / coming soon page.
Try Elementor for free using my special link below (You can upgrade anytime for premium features):
3. Leadpage
LeadPages is mostly considered the giants in the landing page space due to name recognition. They built good products and then did a great job building their respective brands.
Leadpages is one of the best landing page builder that allows you to create stylish landing pages.
I find that it could really use more improvement in terms of being way more smooth, user-friendly and less restrictive.
If you want to sell a digital product online or looking to quickly build your email list, Just get started with Leadpages using my link. You'll get a 14-day free trial.
4- Unbounce
Definitely more expensive. While it has a lot of other features especially for customizing your landing page, that also means it's more complex to use, heavier and as expected, pricier.
Sometimes too, with more tools / features, the more it can also be overwhelming for beginners or individuals who aren't exactly pro web developers but just want to get started with landing pages and overlays.
It also seems that most reviews have issue with load times and better mobile feel. Yes it does have a 30-day free trial but it does require billing info upfront which personally, I am never a fan of.
5- Instapage
Instapage has over 100 templates (and new ones being added every week) to inspire you. They are selected and built with conversions in mind, so you know you're starting with a page that will generate leads. If you have your own idea or previous template you can start from scratch or upload your own template.
Every element can be edited exactly the way you want. Many others only allow certain items to be edited and even then there are restrictions on how much you can edit.
Once you have your design you can quickly create A/B tests to continually improve your conversion rates.
Instapage recently launched a brand new analytics dashboard, so you can understand and interpret test results and make the necessary changes.
6- Thrive Architect
I really love about it, is their pricing structure I will say I don't want to start comparison comparing it, but it is probably the most affordable and reasonably priced page builder for WordPress .
When you come to the website and scroll all the way down to the bottom . so you get a single site license for $67 now, here is the difference when you are purchasing something from Thrive.
This is a lifetime license and what that means is there going to continue to give you updates for the life of the product .Now what typically happens with WordPress it's a one-year updates and supports with Thrive you get one year of support but you get lifetime updates.
I think that's way better for customers,Because you don't have to worry about a security issue or some kind of a performance patch or something like that in your stuck constantly having to pay a fee every year.
CONCLUSION
I would conclude by saying if we need “an all in one online business solution then ClickFunnels is the right choice”. Though ClickFunnels plans are expensive it has fabulous features that come with and we don’t need to pay extra for any 3rd party apps. It’s a pure vanilla investment.
Trying to start a business?
Need to collect leads?
Need to create a webinar funnel?
Then ClickFunnels is a complete marketing funnel package for your all needs.
Try Clickfunnels for 14 days free tiral using my special link below: