How can I build my dropshipping business in 12 months to generate $100,000 a year?

I’m going to make a couple of assumptions in answering this question.

The first is that you want to generate $100K per year in net profit (the harder option) and the second is that you are starting from scratch (as I don’t know any details about an existing business).

I’ll start by saying that I have generated $100K in net profit per year from scratch multiple times using dropshipping. 

To hit $100K net profit in 12 months at an average drop shipping net profit of 15% (in my experience after all costs) you would need to make $666,666 in total sales over 12 months. This breaks down to $55,500 per month in sales.

There are a number of ways that you could achieve your goal in 12 months with a dropshipping business.

Here is just one (it’s what I would do):

  1. Identify a niche market based around an interest or a need that you can target. For example: I might choose to sell wine fridges (wine coolers) to people who love wine.
  2. Select products that the above target customers need to fulfill their interest or need.
  3. Make sure those products average at least $500 each. Wine fridges average about $1000 each in the US. Using my equation above I would need to sell 55 wine fridges per month or 1.8 per day to reach my goal. That’s not too many. Keep in mind that wine fridges range up to $3000K+ if I sell a few of those the equation changes.
  4. Build a Shopify based website.
  5. Call suppliers of these products. Place said products on your store.
  6. Market the products using a combination of Google Shopping, search text ads, Google Remarketing, email and Facebook Ads.
  7. Do a good job of the above and your goal is well within reach.

Now obviously I’ve simplified somewhat. You do need to know what you are doing and it isn’t easy. But it also isn’t incredibly hard, particularly not if you are willing to put in the work until you reach your goal.

The majority of people who fail to make money at dropshipping pick the wrong product, can’t get their head around marketing or give up too early.

You’ve got this. Good luck for your business journey!.

I recommend this website to choose the right product for your first dropshipping business.

SaleHoo is everything you need to organize product and supplier information in one place.

Use the SaleHoo Directory to find trustworthy, low-cost suppliers who stock your chosen product.


1- Decide what you want to do
2- Take action immediately (Plan less, do more)
3- Fail and learn quickly
4- Try it again, over and over, until you succeed.